# LinkedIn Post Template

## Metadata
```yaml
topic: "[PLACEHOLDER]"
pillar: "[PLACEHOLDER: Content pillar]"
format: "story|lesson|hot_take|how_to|list"
```

---

## Hook (First 2-3 lines)
<!-- Must work before "see more" click -->
```
[PLACEHOLDER: Strong opening that makes them click "see more"]
```

---

## Body

### Format: Story
```
The setup:
[PLACEHOLDER: Situation/context]

The challenge:
[PLACEHOLDER: What happened/the problem]

The turning point:
[PLACEHOLDER: What changed]

The lesson:
[PLACEHOLDER: What you learned]
```

### Format: Lesson/How-To
```
Here's how [PLACEHOLDER: outcome]:

1. [Step/Point]
[PLACEHOLDER: Brief explanation]

2. [Step/Point]
[PLACEHOLDER: Brief explanation]

3. [Step/Point]
[PLACEHOLDER: Brief explanation]

The key insight:
[PLACEHOLDER]
```

### Format: Hot Take
```
[PLACEHOLDER: Controversial statement]

Here's why:

[PLACEHOLDER: Supporting argument 1]

[PLACEHOLDER: Supporting argument 2]

[PLACEHOLDER: Nuance or caveat]
```

---

## Closing
```
[PLACEHOLDER: Summary or call to discussion]
```

---

## Engagement Hook
<!-- Encourage comments -->
```
[PLACEHOLDER: Question for the audience]

Examples:
- "What's your take?"
- "Have you experienced this?"
- "What would you add?"
```

---

## Hashtags (3-5 max)
```
#[PLACEHOLDER] #[PLACEHOLDER] #[PLACEHOLDER]
```

---

## Pre-publish Checklist
- [ ] Hook works in first 2-3 lines
- [ ] Uses line breaks for readability
- [ ] Value is professional but personal
- [ ] Ends with engagement prompt
- [ ] Voice matches brand (slightly more professional for LinkedIn)
- [ ] Not overly self-promotional