# Personal Brand Strategy

Your positioning, audience, and strategic narrative.

---

## Brand Positioning

### One-Liner
<!-- How you describe yourself in one sentence -->
```
[PLACEHOLDER: e.g., "I help technical founders build in public and grow their audience."]
```

### Elevator Pitch (30 seconds)
```
[PLACEHOLDER: 2-3 sentence expanded version]
```

### Origin Story
<!-- Your narrative arc - where you came from, pivotal moments, where you're going -->
```
[PLACEHOLDER: Write your founder/creator story]
```

---

## Target Audience

### Primary Audience
```yaml
who: "[PLACEHOLDER: e.g., Early-stage technical founders]"
pain_points:
  - "[PLACEHOLDER: e.g., Don't know how to market themselves]"
  - "[PLACEHOLDER]"
  - "[PLACEHOLDER]"
aspirations:
  - "[PLACEHOLDER: e.g., Build a personal brand that attracts investors/talent]"
  - "[PLACEHOLDER]"
where_they_hang_out:
  - "[PLACEHOLDER: e.g., Twitter, Hacker News, specific Discords]"
  - "[PLACEHOLDER]"
```

### Secondary Audiences
```yaml
- segment: "[PLACEHOLDER: e.g., Aspiring founders]"
  relevance: "[PLACEHOLDER: How you serve them]"
- segment: "[PLACEHOLDER]"
  relevance: "[PLACEHOLDER]"
```

---

## Content Pillars

### Primary Topics (80% of content)
<!-- Topics you're known for and have authority in -->

| Pillar | Description | Example Angles |
|--------|-------------|----------------|
| `[PLACEHOLDER: e.g., Building in Public]` | `[Description]` | `[Example topics]` |
| `[PLACEHOLDER: e.g., AI/Agents]` | `[Description]` | `[Example topics]` |
| `[PLACEHOLDER]` | `[Description]` | `[Example topics]` |

### Secondary Topics (20% of content)
<!-- Adjacent topics that round out your brand -->
```
- [PLACEHOLDER: e.g., Productivity/Systems]
- [PLACEHOLDER: e.g., Founder mental health]
- [PLACEHOLDER]
```

### Off-Limits Topics
<!-- Topics you deliberately avoid -->
```
- [PLACEHOLDER: e.g., Politics]
- [PLACEHOLDER: e.g., Competitors by name]
- [PLACEHOLDER]
```

---

## Unique Value Proposition

### What Makes You Different
```
[PLACEHOLDER: Your unique combination of skills/experience/perspective]
```

### Credibility Markers
```yaml
achievements:
  - "[PLACEHOLDER: e.g., Built X to $Y ARR]"
  - "[PLACEHOLDER: e.g., Z followers across platforms]"
  - "[PLACEHOLDER]"
experience:
  - "[PLACEHOLDER: e.g., 10 years in industry]"
  - "[PLACEHOLDER]"
social_proof:
  - "[PLACEHOLDER: e.g., Featured in...]"
  - "[PLACEHOLDER: e.g., Advised companies like...]"
```

---

## Brand Voice Alignment

### Emotional Territory
<!-- How you want people to feel after engaging with your content -->
```
[PLACEHOLDER: e.g., "Inspired to take action, equipped with practical knowledge, part of a community"]
```

### Brand Personality
```yaml
if_brand_were_a_person:
  age: "[PLACEHOLDER]"
  style: "[PLACEHOLDER: e.g., Smart casual, approachable]"
  conversation_style: "[PLACEHOLDER: e.g., Like talking to a smart friend]"
  energy: "[PLACEHOLDER: e.g., High energy but not manic]"
```

---

## Competitive Positioning

### Similar Voices (Inspiration)
```
- [PLACEHOLDER: e.g., @name - what you like about their approach]
- [PLACEHOLDER]
```

### Differentiation
```
[PLACEHOLDER: How you're different from similar creators/founders]
```

---

## Growth Strategy

### Current Focus
```
[PLACEHOLDER: e.g., Growing Twitter to 50k, launching newsletter]
```

### Platform Priority
```yaml
primary: "[PLACEHOLDER: e.g., Twitter/X]"
secondary: "[PLACEHOLDER: e.g., LinkedIn]"
experimenting: "[PLACEHOLDER: e.g., YouTube]"
```

### Key Metrics
```yaml
north_star: "[PLACEHOLDER: e.g., Newsletter subscribers]"
leading_indicators:
  - "[PLACEHOLDER: e.g., Engagement rate]"
  - "[PLACEHOLDER: e.g., Profile visits]"
```

---

*Last updated: [DATE]*
