# Competitive Landscape

Understanding your market and differentiating your positioning.

---

## Direct Competitors
<!-- People/companies doing similar things to you -->

### Competitor 1: [PLACEHOLDER: Name]

```yaml
website: "[PLACEHOLDER]"
twitter: "[PLACEHOLDER]"
audience_size: "[PLACEHOLDER: Approximate]"
positioning: "[PLACEHOLDER: How they describe themselves]"
```

**What they do well:**
- [PLACEHOLDER]
- [PLACEHOLDER]

**Gaps/Weaknesses:**
- [PLACEHOLDER]
- [PLACEHOLDER]

**How we differentiate:**
- [PLACEHOLDER]

---

### Competitor 2: [PLACEHOLDER: Name]

```yaml
website: "[PLACEHOLDER]"
twitter: "[PLACEHOLDER]"
audience_size: "[PLACEHOLDER]"
positioning: "[PLACEHOLDER]"
```

**What they do well:**
- [PLACEHOLDER]

**Gaps/Weaknesses:**
- [PLACEHOLDER]

**How we differentiate:**
- [PLACEHOLDER]

---

## Indirect Competitors
<!-- Adjacent players who could compete for attention -->

| Name | What They Do | Overlap | Differentiation |
|------|--------------|---------|-----------------|
| [PLACEHOLDER] | [PLACEHOLDER] | [PLACEHOLDER] | [PLACEHOLDER] |
| [PLACEHOLDER] | [PLACEHOLDER] | [PLACEHOLDER] | [PLACEHOLDER] |

---

## Inspirations (Not Competitors)
<!-- People you admire and learn from -->

| Name | Why I Follow | What I Learn |
|------|--------------|--------------|
| [PLACEHOLDER] | [PLACEHOLDER] | [PLACEHOLDER] |
| [PLACEHOLDER] | [PLACEHOLDER] | [PLACEHOLDER] |

---

## Market Trends

### Growing
- [PLACEHOLDER: Trend and why it matters]
- [PLACEHOLDER]

### Declining
- [PLACEHOLDER: Trend and implications]
- [PLACEHOLDER]

### Emerging
- [PLACEHOLDER: New trends to watch]
- [PLACEHOLDER]

---

## Positioning Matrix

```
                    High Technical Depth
                           |
            [Competitor A] |  [You?]
                           |
Low Accessibility -------- + -------- High Accessibility
                           |
            [Competitor B] | [Competitor C]
                           |
                    Low Technical Depth
```

---

## Competitive Advantages

### What I Have That Others Don't
1. [PLACEHOLDER: Unique experience]
2. [PLACEHOLDER: Unique perspective]
3. [PLACEHOLDER: Unique access/network]

### Gaps in the Market I Can Fill
1. [PLACEHOLDER]
2. [PLACEHOLDER]

---

*Last updated: [DATE]*
